It seems that nearly every organization has a company blog today. If your company doesn’t have one and you are planning to create one, at the outset you need to be realistic about why you are setting one up.
So what’s the point of creating a company blog? You might tell me that the blog’s goal is to “strengthen your brand” or “act as a lead generator.”
Those are common objectives, but how do you accomplish those things with a corporate blog? It all starts by following one simple rule.
And I guarantee that if you’re not following this rule, your blog won’t achieve its goals.